Why You Should Start Creating YouTube Shorts

The outlook for 2023 and beyond.

Duane Michael
3 min readNov 26, 2022

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Why You Should Start Creating YouTube Shorts
Made in Canva by Author

What are YouTube Shorts?

YouTube Shorts are a new type of video on YouTube that is designed to be quick and easy to watch. The videos are up to 60 seconds long and usually feature a single topic or idea. The videos can be anything from comedic sketches, to how-to tutorials, to mini documentaries.

It’s all about making the content easier for you to digest in a short amount of time. YouTube Shorts let creators experiment with different types of storytelling, formats, and styles without having to commit hours of their time.

Define your audience — Who will be watching your videos?

This is a question that every video producer should ask themselves before they start filming. The answer to this question will help you define your target audience — which will make it easier for you to create the right kind of content for them. There are many different types of audiences, so it’s important to figure out who you want to reach with your video and what kind of video they want to watch.

What’s the point of the video?

Video is a powerful tool for storytelling. It can be used to tell a story, provide instructions, or highlight the benefits of a product. Video is an effective way to reach people and persuade them to buy into your idea. It’s also more memorable than other content formats because it requires viewers to actively watch and listen.

How to create a storyboard for your YouTube short — Planning is essential for success!

A storyboard is a sequence of images that illustrate the action in a movie or animation. It’s like a comic strip that shows how the story progresses, with drawings and text to help convey the narrative. A storyboard can be drawn by hand, created on a computer, or both.

Creating a storyboard for your videos.
Photo by Jesus Loves Austin on Unsplash

The first step in creating your YouTube short is to plan out your storyboard. This will help you…

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Duane Michael

A Creative Visionary and Storyteller, weaving dreams into words. Discover my captivating narratives on Medium. 😊