The Viral Myth: What Marketers Need to Know About the Unpredictability of Online Fame

The Fascination of Virality

Duane Michael
4 min readOct 24, 2023
2 people sitting at a desk with laptops
Photo by charlesdeluvio on Unsplash

The concept of virality has become an obsession for marketers and content creators alike in the age of the internet, where a simple video can gather millions of views overnight.

The temptation of online fame, the desire to have a post go viral, has caused many people to accept the idea that virality can be simply created with the right formula.

The actuality, however, is significantly more complicated and unexpected. In this post, we’ll look into the intricacies of internet virality and see what marketers truly need to know about it.

The Myth of the Viral Formula

Many marketers are on the lookout for a magic formula that assures virality. They hope that by cracking the code of flawless content, they will be able to generate a viral sensation.

The reality, however, is that virality is not a simple equation.

It’s not only about the substance; it’s also about time, chance, and the unpredictability of online communities.

The Role of Emotional Engagement

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Duane Michael
Duane Michael

Written by Duane Michael

I am a creative visionary and storyteller, weaving my dreams into words. It is my goal that you will enjoy my words. 😊