The Secrets To Online Business Success For Stay At Home Moms

Duane Michael
12 min readMar 11, 2022
The Secrets To Online Business Success For Stay At Home Moms

Are you a busy stay at home mom looking to make some extra money? With the inflation and the cost of living getting out of control these days, who couldn’t use a little cash coming in? This article will share some secrets to starting an online business for those stay at home mom’s.

Finding the Right Balance

If you are caring for children at home, this can become a full-time job. To be successful with an online business, you must devote time to it. So, the first thing you need to do is figure out how you’re going to find chunks of time to learn everything there is to know about online business and then take action to make it happen.

You truly require the assistance of your family and friends in this situation. If you have a partner, sit down with them and tell them that you are serious about starting a successful online business and that you will need to work on it every day. This means that they will need to assist you around the house and with the children’s care.

What about your own parents and the parents of your partner? Do they live nearby? Would they mind watching your kids for a few hours while you work on your online business? Many grandparents complain that they don’t see enough of their grandchildren; well, this is an excellent opportunity for them to see more of them while also assisting you.

What about family members, friends, and neighbors? Some of these people are likely to want to assist you. If you have older children, explain what you’re doing and ask them to pitch in more around the house. They can wash dishes, clean up after themselves, go grocery shopping, and even do laundry. If necessary, use incentives here.

There are numerous success stories of mothers with infants who have built successful online businesses. If you require childcare assistance, look into this option. Babies sleep a lot, so set aside some time during the day and evening to work on your computer. Nobody is claiming that it will be simple.

Set Goals and Have a Compelling Reason Why

Stay at home moms can become exhausted from doing everything that needs to be done. Sitting in front of a computer to learn something new or perform Internet marketing tasks may not always be appealing. As a result, you must be extremely motivated to run your online business.

You should set some goals for your online business before you start it. Consider what you want to accomplish in the first six months, then the first year, and write these down as realistic goals. Be specific and include monetary values (the income your business will generate) as well as specific milestones you wish to achieve.

Set long-term goals as well. Where do you want your online business to be in 5 years? How many different types of businesses will you run? How many websites will you have that make money for you on autopilot every day?

Another thing we strongly advise you to do right away is to develop a compelling WHY statement. This is your reason or reasons for starting an online business while caring for your children and other responsibilities at home.

Make your WHY statement as compelling as possible and write it down. Keep a copy of your WHY statement with you at all times. If it helps, make duplicates of it. Consider the things you want your internet business to provide for you while creating your WHY statement.

  • Purchasing a larger home for your family
    • Purchasing a nicer car
    • Sending your children to college
    • Having fantastic holidays with your family

These are just a few examples.

To you, these are private matters. Write down some ideas, and then note how they make you feel as you read them. A WHY statement should elicit powerful emotions in you and drive you to keep working on your internet business regardless of how tired you are or what else is going on in your life.

You will be lost if you do not put down your short and long-term objectives. It will be quite difficult to maintain high levels of motivation every day if you do not have a powerful WHY statement. There are numerous benefits to running a business from home, including being able to spend more time with your family.

However, one downside is that you have no one to report to. You must hold yourself and your family accountable. If you haven’t gotten much sleep because your kid keeps you awake at night, you’ll need all the drive you can get to work on your online business. Nobody said it would be simple, but setting goals and having a compelling WHY statement will always help.

Be Serious About Your Online Business

Getting started with an online business is inexpensive. Some people succeed despite having little to begin with. If you wanted to start a shop in your neighborhood, you’d have to put a lot of money into it. You’ll need to rent or buy a property in the suitable area, buy stock, hire personnel, put security in place, and a lot more.

Stay at home mom

When starting an online business, you may get a domain name for $10 a year and web hosting for less than $10 a month. As a result, many people find it difficult to take their online business seriously.

It’s tempting to say “oh, I only spent a few dollars on this, therefore it doesn’t really matter” when things go wrong, which they will. Because it is inexpensive to do so, many people get involved in Internet Marketing and then chop and change to new online company strategies.

You must treat your web business as a serious endeavor. Even if you start from scratch, you must have a significant emotional investment. It’s a good idea to write out your objectives and a WHY statement. However, you must go above and above.

It is critical that you develop an online business plan and divide it down into daily chores. We suggest making a “to-do” list that you actually write down on paper. Something about writing things down makes you feel more committed to them.

So, if you want to start your own website offering parenting tips and guidance and make money by promoting affiliate items or even creating and selling your own products, you’ll need a strategy.

So, here’s what your initial strategy may be:

1: Pick an awesome domain name

2: Find the best hosting service for your website

3: Build your website

4: Create the content

5: Find good affiliate products to offer

6: Build up an email list

7: Have a good autoresponder

8: Pick the right social platforms to use

9: Drive traffic to your website

Don’t worry if you don’t understand what some of these terms mean or how to perform some of these tasks. All of this is a part of the Internet marketing learning curve. You can use Google to locate the answers you’re looking for, and YouTube is a great place to learn how to do things.

You must be willing to put money into your online business. It’s not enough to build a website and then hope for a flood of visitors. You’ll need to attract targeted visitors to your website, and the fastest method to do so is through paid advertising like search marketing (Google, Bing, etc.) and Facebook Ads.

It’s fine if you don’t have any money to invest; you can still take your business seriously by investing your time. The Internet has everything you need to know about starting and running a successful online business. There are numerous free resources available to help you get started. Reinvest a percentage of your profits into your internet business.

The “shiny object syndrome” must be recognized and avoided. Every day, new courses are released by seasoned Internet marketers who claim their system or business model is the greatest. To make their offers more appealing, they frequently utilize a lot of hype.

People are always drawn in by the allure of the shiny object. “Hey, come over here because the grass is greener!” says the message. The reality is that these new products rarely make the grass greener. Once you’ve chosen an internet business model, learn everything you can about it and stick with it.

It’s not possible to make millions of dollars in 15 minutes by clicking your mouse a few times. However, people are always deceived by such rubbish. Stay at home parents who are successful in their online companies are not influenced by shiny goods.

Picking the Right Online Business

There are numerous online business models from which to pick. Here are a few of the most popular:

1: Amazon (FBA)

2: Open an online store (Etsy, Shopify, Ebay etc.)

3: CPA Marketing (Cost Per Action)

4: Affiliate Marketing (JvZoo, Clickbank, WarriorPlus, etc.)

Each one is unique and has its own set of benefits and drawbacks. Here’s a quick rundown of each one:

Amazon FBA: FBA stands for “Fulfilled by Amazon.” Amazon is the world’s largest retailer. It receives a lot of traffic, and you may sell your things on Amazon through the FBA program. You can, for example, purchase your own products from Chinese producers and then offer them in western markets for a considerably higher price. Although Amazon will take a portion of the proceeds, you can still make a substantial profit with this approach.

Online store: Nowadays, people prefer to shop online. So, why not establish your own online store and sell your own things or sell other people’s products for a commission? It is simple to start an internet store. You also don’t have to buy any shares. Working with a dropshipping firm and promoting their products in exchange for a commission is an option. They will be in charge of shipping the purchased things to the consumer as well as dealing with returns and other issues.

CPA Marketing: CPA stands for Cost Per Action, and a CPA network can compensate you for marketing deals from its clients that do not require a sale. Someone can be compensated for providing their email address to a client, for example. Or taking part in a product’s free trial. The commissions are normally lower than with affiliate marketing, but customers are more likely to take a free action than to buy a product.

Affiliate Marketing: Affiliate marketing is when you earn money by promoting other people’s products and services. You have the option of promoting both physical and digital products. Physical goods commissions are significantly smaller than those earned by marketing digital products. Physical things, on the other hand, are easier to market.

So, which of these interests you the most? If you’re short on time, affiliate marketing or CPA marketing can be a viable option for you. However, they have the disadvantage of not allowing you to own the customer (there are ways around this).

Creating your own items could be ideal for you if you have abilities and talents that you can market to others. You can offer digital products like “how to” manuals and even video training courses on your website and through other platforms like Clickbank.com.

You must factor in the fact that creating a product will take some time. You’ll need the necessary recording equipment, such as a good camera and microphone, if you want to make a video training course. You’ll also need to edit your videos to make them as good as possible.

You can either create or source your own products using an online store, or you can partner with a dropshipping company and promote their products. You’ll need money to invest if you want to produce or source your own products. Dropshipping commissions are typically low, but it is simple to get started.

You will almost certainly have to invest in your own merchandise if you use Amazon FBA. To avoid being “out of stock,” you’ll need to ship merchandise to Amazon on a regular basis. There are numerous manufacturers who will brand products with your logo and ship them directly to Amazon on your behalf. All of these expenses must be considered.

Whichever internet business model you choose, you must learn everything there is to know about it. How do great affiliates make six and seven figures through affiliate marketing each year? What is the most effective method for determining what a market need in terms of product development? Which products are likely to be successful on Amazon?

When you first start an online business, you must budget for a period of time when you will not be making any money. Yes, with affiliate marketing and CPA marketing, you can generate money right away, but this isn’t always the case. If you need money right now, start freelancing or working internet jobs from home.

Make Sure Your Constantly Learning

The world of online marketing and business is constantly changing. It’s impossible to be on top of everything, but you must stay on top of the things that matter most to your internet business.

On the internet, trends shift all the time. There are tools like Google Alerts with a Gmail account that can help you stay on top of this. All you have to do is tell Google what category you’re in and add a few keywords, and they’ll send you automatic updates on what’s going on.

There is a wealth of free information regarding Internet marketing available on the internet. You may also locate excellent training classes that will cost you money but will be well worth it. Keep your distance from the hysteria.

Focus On Marketing

Many people who work online fail to generate the money they desire because they do not devote enough time to marketing. They spend far too much time perfecting their website or product and far too little time attracting visitors to their offers.

Photo by path digital on Unsplash

It makes no difference how swanky or posh your website or online store is. You won’t generate any money online unless you attract visitors who are interested in what you have to offer. Marketing is critical to your business’s success.

You must first determine who your target audience is. It is critical that you learn everything you can about them. Who are the people who might be interested in buying from you? What age group do they belong to? Is it a woman or a man? What city do they call home? What do they enjoy doing? What websites do they frequent?

You may drive traffic (visitors) to your offers in a variety of methods. Some of these are free, but they will take time and effort, and there are also paid options. Social networking is an excellent technique to locate and encourage your target market to visit your website. You must, however, accomplish this correctly, therefore learn how to do so.

If you have your own website (which we always encourage), you should learn how to optimize your pages so that they rank as highly as possible in Google and other search engines. This is completely free traffic that is well targeted. SEO (search engine optimization) is not as tough as you might believe. Good keyword research is the first step.

You must determine what terms (keywords) consumers use to find what you have to offer. There are free programs available to assist you find these, such as the Google Keyword Planner. Then you optimize your web pages with these keywords in mind.

Content marketing is a fantastic technique to get people to visit your website. You generate valuable material and share it on social media sites like Facebook, as well as making videos for YouTube and other video sharing sites.

Paid advertising makes it simple to test an offer. You can test whether you can convert visitors into purchasers by spending a little amount of money on a pay-per-click network like Google Adwords or Facebook Ads.

You may market your online business in a variety of methods, both free and paid. Learn about the various strategies and design a marketing strategy that you can stick to. It’s critical to get the word out, as it could spell the difference between success and failure.

If You Need Help, Get It

We aren’t all gifted in every way. To be successful in an internet business, you do not need to be a technological genius. If you require assistance, there are numerous locations where you can obtain it. You can participate in Internet marketing and online business forums to obtain answers to your queries and become a part of the community.

If you aren’t skilled in a certain area, such as graphic design, outsource it to someone who uses a site like Fiverr.com. For a few dollars, there will be lots of people there who can create great visuals for your web business.

The same may be said for writing and other aspects of Internet marketing. It’s a huge help to have a virtual team of experts who can do the jobs you can’t (or don’t have the time or motivation to accomplish). Yes, it will cost you some money, but it will be well worth it in the long term.

Final Thoughts

So now you know the secrets to stay at home mom’s online success. Now is the time for you to take action. Talk to your family about your online business goals and seek the aid you need to create the time you need to concentrate on your internet business.

Make a firm commitment to learning everything you can about online business, especially marketing. Everything else may be delegated. Some marketing tasks can also be outsourced. Take your online business seriously and be willing to put money and work into it.

I wish you the best of luck with your online business.

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Duane Michael

A Creative Visionary and Storyteller, weaving dreams into words. Discover my captivating narratives on Medium. 😊