How to Recover from the Latest Google Update
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Understanding Google Core Updates
Google core updates can have massive implications for businesses that rely heavily on organic traffic. With Google handling nearly 92% of the web’s search queries, a dip in traffic caused by a core update can be detrimental to many businesses.
In this article, we will explore the basics of Google core updates, their implications, and Google’s official take on recovering from them.
Overview of Google Core Updates
Google’s search algorithms are constantly updated to improve the relevance and authority of search results.
However, there are times when Google makes significant changes to its algorithms, and these are referred to as core updates. These updates are designed to ensure that relevant and authoritative content is presented to searchers.
The most recent core update, the March 2024 core update, is expected to be significant. It aims to tackle the use of AI to produce spammy content at scale.
Additionally, this update integrates Google’s Helpful Content System into its core algorithm, reducing low-quality and unoriginal content in search results by 40%.
