How To Become A Video Marketer
Getting Started In Video Marketing
Introduction To Video Marketing
The internet marketing trends have been changing for a long time. It was article marketing back then. Then came the PPC and PPV age of paid advertising. Video Marketing is the thing these days.
What is video marketing, exactly? The art of using videos to sell and grow your business is known as video marketing. This could include employing videos to generate leads, increase traffic, or sell a video product.
Video marketing is beneficial since it has the potential to spread virally. Viral marketing, in the sense that it spreads as quickly and extensively as a biological virus, but in the commercial sense. This can help you contact a large number of people in a short length of time and for a low price.
People enjoy watching videos because they can include visual and aural aspects that can elicit emotions and make content more engaging. E-books are a thing of the past, and they’re having a hard time keeping up with videos, which are getting better all the time.
YouTube, the world’s largest video sharing site, is one of the most beneficial sites available. In the next section, we’ll look at the power of YouTube.
Let’s Talk About YouTube
YouTube, as previously said, is the world’s largest video sharing website. What is the meaning of the term “video sharing sites”? It’s because anyone who uploads videos has their own TV channel . You may earn subscribers and those who watch your movies can freely share them with others using a number of social media sharing tools.
YouTube’s popularity has skyrocketed, and businesses of all sizes stand to benefit greatly from capitalizing on this trend.
YouTube allows you to create videos for free, and if your videos match their criteria, you will be granted director status, allowing you to upload videos longer than 10 minutes.
One of the advantages of YouTube is that you can add descriptions to the bottom box of your videos. This allows you to drive traffic to your website and produce video descriptions.
YouTube also has the extra benefit of being owned by Google, the world’s most popular search engine. As a result, YouTube videos rank well on Google, and targeting keywords with high search volume and relevance to your niche might bring in a lot of visitors.
The Basics Of Video Marketing
This section covers the fundamentals of video marketing. For the purposes of this section, we’ll concentrate on leveraging YouTube as the primary source of video marketing for your company.
We’ve seen YouTube’s potential: it has a large user base, it’s simple to upload videos and it’s also simple to distribute them.
Here’s how you can use YouTube to promote your business:
- Make a video with useful information about your niche.
2) Make sure the video ends with a call to action.
3) Upload your video to YouTube.
4) Below each video, add a description.
5) Don’t forget to add a link to your website (traffic drawing purposes)
6) Make your movies available to your intended audience.
Remember that one of the most crucial aspects of video marketing is the sharing aspect. To acquire more views, ask your subscribers or followers to share your movies with others. The more views your video receives, the higher it will be ranked.
Videos having a higher rank are more likely to be listed in YouTube’s channel lists, resulting in more views.
Basic Tools To Create Videos
Let’s have a look at some simple tools for making marketing videos. Microsoft Powerpoint + Camtasia is one of my favorite pairings.
You may make video content with Microsoft Powerpoint by using slides, animations, and sound effects. Camstasia allows you to record a screen capture so that you may record everything that happens while your slides are being played in real time.
You may create compelling educational videos that your consumer base will enjoy if you combine them with some nice music.
Basic editing features, like as audio editing and slide transitions, are also available in Camstasia. Post-production video production is followed by YouTube posting, which can all be done instantaneously with Camstasia.
Last but not least, before you can begin posting videos, you must to create a YouTube account.
In summary, as long as you have solid material that your target market would love, these tools will assist you in creating easy yet effective videos for attracting visitors and customers.
Here is the software that I use in my YouTube business.
Video Leads Machine: You’ll get more quality leads and close more sales if you establish yourself as an authority in your niche, regardless of the type of business you’re in or the type of product you’re selling. (Check out Video Leads Machine here)
Doodle Maker: If you are looking to grow your brand the fastest way possible while generating more leads and sales, the way to do it is through designing a eye catching doodle video that will inform people and hopefully turn them into buyers. (Check out Doodle Maker here)
How To Use Videos In Your Online Business
Okay, we’ve discussed YouTube and how you can use it to sell your business online. Let’s take a look at 5 more ways to sell your business with videos.
Share Video Content On Your Blog:
You can share video content that interests you (that doesn’t have to be created by you) on your blog, which most likely already has a following. Encourage your viewers to leave comments on the video in the blog’s comment section or to share it with others to help with SEO (Search Engine Optimization).
Sell Them As A Product:
Because video products are more expensive to produce than eBooks, they can be sold at a higher price as a “luxury” product.
Publish Good Video Content on Facebook:
If you have a Facebook fan page, you can share good video content and get others to connect with it, whether through comments, sharing, or “liking,” to generate buzz for your Fan Page.
Use Them in a Video Course:
You can group videos together and sell them as a video tutorial course to generate new leads or make a lot of money.
How To Boost Your Profits Using Videos
Did you realize that when used effectively, videos have the potential to double or even treble your normal profits? Yes, you read that correctly.
You can accomplish so by utilizing them as a backend service. When someone buys a product from you (for example, an eBook), there’s a good possibility they’ll buy something else from you if you position your products correctly.
A video is the ideal product for an upsell since, since you’ve previously sold them something, the video can be related to your eBook but priced even more and providing twice the value!
You must construct it in such a way that it would be unwise to pass up such a chance. Your video product could be a little more expensive video version of the eBook, or a vast video collection that complements the eBook that is priced higher than the eBook.
You may also sell your videos as a one time offer (OTO) and inform customers that once they leave the site, they will no longer be able to take advantage of this exceptional deal.
Marketers fail to tap into backends for extra sales, resulting in millions of dollars being left on the table. So start using videos to create your backend products right now!
Video Marketing Ninja Techniques
Here’s a nice ninja trick for optimizing your video for SEO and making it easier to find on search engines.
It all comes down to keyword research. To begin, use the Google Keyword Tool to find frequently searched keywords or key phrases that have little to no competition. Use these keywords as the title of your videos once you’ve selected a handful (one keyword/video will enough).
The first line of your video description should include a direct link to your website. This increases the likelihood of consumers seeing your link while watching the video, which increases clickthrough rates.
Add a brief description in paragraph form after the link, with your target keywords in the first line of the paragraph and possibly a few more sprinkled throughout the body description.
Finish the description with a call to action and a link back to your website.
This tried and tested method has helped many marketers get their videos to the top of Google searches and the first page, so don’t wait to try it out!
How To Become A Video Marketer Conclusion
In conclusion, videos are a fantastic tool for helping you expand your internet business in a variety of ways.
Rome was not built in a day and traffic is not created in an instant. However, if you use these video marketing techniques consistently, your company will undoubtedly benefit greatly.
The greatest strategy to grow a burgeoning business online is to use as many marketing strategies as possible, including article marketing, SEO, and paid advertising.
Once you’ve figured out what works best for your business, reproduce and double your efforts and you’ll have a robust business empire with thousands of followers in no time.
I wish you the best of luck with your video marketing efforts!
Disclosure For Articles:
* If you purchase anything through a link in this article, you should assume that I have an affiliate relationship with the company providing the product or service that you purchase, and that I’ll be compensated in some small way at no extra cost to you.
