5 Strategies for Increasing Your Social Media Presence
How To Get Seen Online
Everyone wants to get in on the action when it comes to marketing on various social media platforms. On the surface, social media marketing appears to be a straightforward concept. Simply create Facebook and Twitter accounts, then upload some content and links, and you’re done. It is simple to create profiles and tweet links.
Building your brand so that you have a wide reach and influence in your industry is a completely different story. Having a good, if not great, social media presence can aid in the growth of your business.
Unfortunately, this is only possible if you can build a large following and figure out how to give them what they want.
When it comes to your company’s social media presence, you’ve done everything possible to get your name out there. You’ve taken the time to create accounts on all of the major social media platforms, and you’ve established a routine and are posting content on a regular basis.
You interact with your customers and use the various sites to share information about your services and products. Unfortunately, social media marketing is more than just being consistent and posting content on a regular basis; it is also about providing opportunities for your customers to interact with your company.
Through this interaction, you will be able to establish meaningful relationships with your customers and improve their perception of your company.
If you are using social media to grow your business, here are five ways to improve your social media presence and gain the followers you need to succeed.
Look for Discussion Opportunities
When attempting to improve your social media presence, you must look for opportunities to engage your audience in relevant and value added discussions. The following questions must be asked.
- What is the hottest topic in your industry right now?
- Are there any questions that your customers have?
For instance: If you’re selling ice cream, you might ask the following questions.
- Do my customers prefer traditional flavors like chocolate or vanilla, or do they prefer to go all out with crazy flavors?
- What method do my customers use to choose the ideal scoop of ice cream?
In this case, you can conduct a simple poll to gain a better understanding of what the majority of your customers prefer.
It cannot, however, always be about answering simple questions.
Instead, you should allow your customers to participate in the discussion.
Open-ended questions, as opposed to multiple choice questions, provide more opportunities for you to participate in discussions and debates with your customers.
If you have a more complex marketing campaign, you will have an equally sophisticated collection of topics to keep your audience awake and debating until the wee hours of the morning.
An added benefit is that every time one of your posts receives a comment, the likelihood that they will see the next post increases.
You want to ask questions that your customers are knowledgeable enough about to debate.
Create Chat Times
The larger your company, the more difficult it will be to connect on a personal level with all of your customers. Smaller businesses, on the other hand, can use personal interactions with their customers to boost customer satisfaction.
Choose a social media platform and create an event or a hashtag that will allow you to interact with your customers. During the event, give them troubleshooting tips and suggestions on how to improve their experience with your service or product. Request that they send you questions and make sure to give them serious and thoughtful responses.
Setting up specific times to chat with your customers is an excellent customer interaction strategy because it provides your audience with specific times when they know they can reach you.
When scheduling your chat times, bring a list of topics to discuss with you. However, don’t feel obligated to stick to the list. Allow your customers to take the lead and talk about topics that are important to them.
If the conversation becomes stalled, you can refer to your list of pre-planned issues to help re-engage them in the conversation. You may want to enlist the assistance of several members of your marketing team to assist with answering questions and dealing with traffic.
Examine the Content That Is Motivating Interaction
The entire purpose of using social media is to interact with your customers. As a result, you must let your customers determine the type of interaction you will use with them. First, determine which social media sites are receiving the most attention.
Are your customers primarily interacting with you via your Facebook or Twitter accounts? How many views do you get on your products if you use Pinterest? What about your Instagram page? Which social media platforms are your customers interested in?
Examine the content you post on your social media channels on a regular basis, paying special attention to which posts have received far more or far less interaction than usual. What are the topics that are attracting your customers’ attention, and which are enticing them to return to chat with other customers?
Any new announcement will draw attention; make sure you’re ready for the big reveal ahead of time to increase your customers’ excitement and encourage more interactions.
Integrate Blog Posts
Social media posts, for the most part, are intended to be brief. Every platform has a text limit, so you can only share a certain amount of information before the platform cuts you off and tells you that you have run out of space.
Furthermore, even if you had an infinite number of characters to work with, you don’t want to write any more information than you are confident your customers will read. However, this does not preclude you from sharing more extensive content on the various social media sites.
Utilize your social media channels to increase traffic to your website and blog. As a teaser, include a compelling headline and one or two sentences, as well as a graphic from your blog post that is sure to catch your audience’s attention. You can also pose a question that will compel your audience to visit your site in order to read the entire post.
This will not only increase in-depth interaction with your social media profiles, but it will also help to increase traffic to your blog. You also don’t want to be afraid of putting a little money behind your content, because you’ll be surprised at what you can achieve with very little money.
Make Use of Visuals
Visuals and social media go together like peanut butter and jelly. In fact, images are regarded as the most important tactic for optimizing your content for social media.
It has also been demonstrated that they receive more engagement than text alone. So, in order to make a significant impact on social media, you must begin posting more images to your social media accounts.
Now, any image will not suffice. Posting generic, stock photos to your channels will not work. Some of the most popular and successful photos you can post are:
- Photos of your team
- Photos of your customers
- Photos from your events
- Photos from behind the scenes
- Infographics
- Quote photos
All of these photos have one thing in common: they were created by you. You should also brand custom graphics with your website’s name or company logo so that your audience can easily identify them as yours.
There is always the possibility that an infographic or selfie will go viral and be shared by industry experts, making it a quick and easy way to boost your social media presence.
Final Thoughts
Businesses and brands can now be found on social media. As more businesses and organizations begin to use social media, it is critical that you step up your game and outperform your competitors.
Social media provides a platform for your company to communicate with and better understand its customers. This enables you to provide better customer service and deliver what they require. Improving your social media presence and engagement is essential for gaining new fans and followers.
Unfortunately, increasing your presence will necessitate a significant amount of effort and creativity. By incorporating these five strategies into your social media marketing strategy, you will begin to gain more exposure, broaden your reach and build your brand.
It won’t happen overnight, but with time and effort, you’ll be able to gain social media recognition for your company and reap the benefits.
